Brand Design
Choosing a brand name: How to assess everyday usability
Assess a brand name through speech, spelling, search, digital addresses and realistic customer tasks, balancing personal preference with everyday use.
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Brand Design — Page 2
Practical guides to positioning, logos, visual identity and brand voice. Connect design decisions with customer needs, evidence and business goals.
Brand Design
Brand architecture: Clarifying parent brands, products and sub-brands
Clarify parent brands, products and sub-brands through customer needs, with practical rules for naming, visual relationships, websites and future additions.
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Brand Design
When is rebranding necessary? Diagnose the problem before changing the look
Diagnose the business need before a rebrand, balancing recognition, project scope, implementation costs and a clear transition for existing customers.
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Brand Design
Brand voice guidelines: One business across different channels
Build brand voice guidelines from real messages, with clear tone choices, shared terminology and bilingual examples that work across customer channels.
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Brand Design
Corporate typography: Balancing readability and character
Choose corporate typography through real content tests, language support, numbers and mobile layouts while balancing readability with brand character.
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Brand Design
Brand colour palettes: Building consistency across screen and print
Build practical brand colour consistency across screen and print with defined roles, output profiles, material samples and readable colour combinations.
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Brand Design
What should a corporate identity design package include?
Evaluate a corporate identity package through real applications, useful templates, practical guidelines, licensing and clear handover responsibilities.
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Brand Design
Logo design brief: What should you tell your designer?
Prepare a useful logo design brief with customer context, real applications, deliverables and approval criteria that support clear design decisions.
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Brand Design
Brand positioning: A practical route beyond price competition
Build brand positioning around customer needs, real alternatives and evidence. Diagnose price objections and test messages without promising sales results.
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